Barber-Heed Enterprises | Revive. Thrive. Transform.

Transforming Struggling Malls with Expertise

At Barber-Heed Enterprises, we are driven by a clear mission: to save struggling malls from the brink of closure and transform them into vibrant, thriving destinations.

Our core values serve as the foundation of everything we do. We prioritize innovation, creativity, and adaptability in our approach to mall revitalization. We understand that each mall is unique, and we tailor our strategies to meet the specific needs and challenges it faces. Our commitment to excellence ensures that we deliver exceptional results, exceeding the expectations of mall owners, tenants, and visitors alike.

One of our key strengths lies in our expertise in retail marketing. We have an in-depth understanding of consumer behavior, market trends, and the evolving landscape of the retail industry. This knowledge allows us to develop strategic marketing initiatives that effectively target and engage the right audience for each mall.

By curating diverse and immersive offerings such as pop-up shops, interactive installations, themed events, and experiential zones, we create an environment that captivates visitors and keeps them coming back for more. This, in turn, leads to increased profitability and success for the mall and its tenants.

Patrick Barber Sr.

CEO / Senior Managing Director

As the driving force behind Barber-Heed Enterprises, Patrick leads the mission to save struggling malls from the brink of closure and transform them into vibrant, thriving destinations.

Our Team

Meet the visionary leaders engineering remarkable turnarounds and driving Barber-Heed Enterprises forward.

Sly “Pyper” Jordan

EVP of Music, Talent Acquisition & Artist Development

A musical maestro with Grammy-accoladed roots, Sly cultivates elite entertainment alliances and nurtures emerging talent, epitomizing our commitment to industry-leading innovation.

Galen Graham

EVP of Entertainment & Venue Operations

A luminary in the music and nightlife industries, Galen harnesses decades of experience to steer our entertainment endeavors, integrating a vast network and strategic insight.

Jarvis Johnson

EVP of Investor Relations

From NFL player to strategic entrepreneur, Jarvis brings a diverse background spanning sports, film, and business leadership, excelling at navigating startups and managing family offices.

Keith Anderson

EVP of Strategic Partnerships

Author of "AWOL from Society," Keith transitioned from addiction to being a beacon of recovery. His adeptness in strategic planning brings added depth to Barber-Heed Enterprises.

Rickie Davis

EVP of Logistical Operations

Boasting 30+ years in scrap metal recycling and excelling in entertainment event management, Rickie ensures our events are executed seamlessly and efficiently.

Walter Gordy

EVP of Real Estate Development

With over 40 years of experience overseeing construction of over 3,000 new homes, Walter strategically adapts approaches to each project using his vast architectural knowledge.

The Revitalization Plan

Our comprehensive Accelerated Retail Marketing Revitalization Plan leaves no stone unturned.

Targeted Marketing Campaigns
Reach and engage the right audience with precision.
Digital Transformation
Enhance the modern shopping experience through strategic digital integration.
Collaborative Tenant Engagement
Open communication channels, workshops, and joint marketing initiatives.

Financial Considerations

We are committed to ensuring our partnership is a win-win situation.

Turnkey Premium Concept

We offer a premium multi-plex retail concept backed by comprehensive event management. We provide the essential resources required to create a successful event, including robust insurance coverage.

Flexible pricing models tailored to the specific needs of each mall owner and operator.

Immersive Experiences

We go beyond traditional retail to turn malls into vibrant community destinations.

Pop-Up Shops

Curated, rotating retail experiences that create urgency and drive consistent foot traffic.

Interactive Installations

Engaging visual and physical installations that create highly shareable, memorable moments.

Themed Events

Large-scale community events designed to attract diverse demographics and increase dwell time.

Experiential Zones

Dedicated areas fostering a sense of community, transforming the mall from a shopping center into a lifestyle hub.

Revive. Thrive. Transform.

Profitability